Prepare yourself…

Today you are going to be bombarded with Stompernet emails.
All day.

It’s going to be one of those days when every marketer known
to man will be sending you an email telling you why you need
Stompernet. And maybe you do, who knows.

But you know what I also think? I think you are going to see
a lot of lazy marketing today. What does that mean?

What that means is you will see many of these emails throwing
everything but the kitchen sink at you as a bonus to get you
to buy from their link. In fact, ONE marketer is even offering
- for up to 40 people - a free ATV.

Yes - you read that right. An ATV. As in Honda.

You know what that is?

Bribery. Laziness. Ingenious even. But it’s NOT marketing. At
least not in the sense I learned.

And we, as consumers, have stooped to “Bonus Shopping”.

There’s nothing wrong, per se, with looking for the best deal
or bonus. But the problem is when we do that, we tend to
lose site of the product being offered in the first place.

I mean, really - what do ATV’s have to do with a Search
Engine product? Nothing at all. But 40 people will spend
TONS of money on this product and won’t use it to it’s
fullest.

They’ll be out on the trails.

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Ok, enough with my rant. I actually wanted to
talk to you about keywords and how important they are to
search engine ranking. I have an article below written by
Kalena Jordan that is an awesome read.

Now, keywords ARE important, but man what a PAIN doing the
keyword research! That can be a VERY time consuming and
mundane task!

So that’s why I got this awesome Keyword Research tool for you:

http://www.mroverdeliver.com/knp

I don’t know about you, but anytime I can get my hands on
a tool that will do much of the boring, mundane tasks for
me, I grab it and use it to it’s fullest potential. This is
one of those tools. Go take a peek now…

http://www.mroverdeliver.com/knp

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Featured Article:

Are You Targeting The Wrong Keywords?

By Kalena Jordan

Someone asked me recently to name the most critical element
of any search engine optimization campaign. I didn’t hesitate
to respond ‘keyword selection’.

Like it or not, the keywords and phrases you select to
describe your site within your META tags and body text can
make or break your listings in the search engines. It’s a
sad fact that most companies are targeting the wrong keywords
and losing traffic as a result.

Even sites that have excellent rankings will not benefit if
those rankings are for unsuitable keywords. Let me give you
an example:

A few months ago, we had an Australian client who wanted us
to implement an optimization campaign to improve their search
engine rankings, but without jeopardizing existing rankings
they had achieved for two particular search phrases:
‘Internet solutions Australia’ and ‘online banking solutions’

Can you guess what products and services this company sells?
The search phrases don’t really give much away do they? In
fact, this company is a distributor of web site design
software that is specifically tailored for banks. Now ask
yourself this: if you were a bank looking for this company’s
products, would you have typed in either of the phrases above
to find their site? I doubt it. You would type in something
more logical like ‘web site design software’ or ‘web sites
for banks’ right?

This company was clearly targeting the wrong keywords and
phrases. Their top ten rankings for these phrases were
irrelevant, because nobody was searching for these phrases
in relation to the products this company was offering. The
phrases they had chosen are what I call ‘jargonized’, that
is, they are filled with industry jargon and buzz words.

Take ‘Internet solutions’ as an example. Such jargon has
found its way into our language with the onset of the digital
age and is bandied around boardrooms and marketing
departments everywhere. However the definition of this phrase
is very broad and could be used to describe anything from a
dial-up connection to a web site itself. It’s not a logical
choice for searchers and is therefore useless as a key phrase
to target.

To prove my point, I researched the client’s chosen phrases
using Wordtracker keyword software and then did comparison
research using the more logical phrases above. The results
were crystal clear: the logical, simplified phrases were
many times more popular than the jargonized ones. Once I
demonstrated this to the client, they were more than happy
for us to conduct more thorough keyword research and start
their search engine optimization campaign with a clean slate.

When selecting the keywords and phrases for your site,
remember to select search terms that describe your products
and services in the most logical, simple and specific way.
By doing so you’ll not only increase the search engine
traffic to your site, but you’ll ensure your visitors are
highly qualified to buy your products and services when
they arrive.

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About the Author:

Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well
as running her own SEO business http://www.webrank.biz/,
Kalena manages http://www.searchenginecollege.com/, an
online training institution offering instructor- led short
courses and downloadable self-study courses in Search Engine
Optimization and Search Engine Marketing subjects.

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