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GPN News
Motivation + Education = Success

Issue Number 27 May, 2005

Michael Ambrosio - Publisher
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Hello,

It’s been a while. Let’s play catch-up.

New Partners. New beginings. What does this mean for you and I?

I found a site for you that is a deifinite keeper. Bookmark it!

Today’s feature article: Optimzing Google Adsense
By Tom Barr

And by the way - how about an HTML version?

Enjoy!

Michael Ambrosio
845-248-0758

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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article -Optimzing Google Adsense
By Tom Barr
4. Web site In the Spotlight
5. Something for Nothing
6. Subscription Management

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1. Welcome From The Publisher
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Hi,

Busy IS as busy DOES.

Borrowed that line (sort of). It describes just how busy I have
been.

As I am sure most of you know, I own a web hosting business.
Well, two actually. The second one, http://www.myinternetteam.com
I have a partner.

My partner’s name is Scott and we met on a project a couple of
years ago. He’s a programmer by trade, but he has some SERIOUS
skills when it comes to putting programming and marketing
together.

Well, Scott and I have partnered up with a few other folks to
form a new company - Parragon Innovations Group. (No web site
yet, but there will be).

Coming together with these guys gives us a group of people who
are very talented in areas that compliment each others talents.
Our weekly mastermind sessions are incredible. Some of the
projects we have in the works will blow you away. So keep on
the lookout.

In fact, our first project is a membership site that will knock
your socks off. I KNOW you will want in. And as one of my
subscribers, you will be among the first to know.

Didn’t mean to ramble on, but I am excited for what the future
will be bringing and I wanted to share it.

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2. A Unique Marketing Tool
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As you are probably well aware, AdSense is hopping right now.
Even I have been getting into it. I have a site that was
earning about $0.35 per day that’s now averaging about $4.00 per
day.

I know - not something to retire on - but I have only just begun.

Here is some of the tools I use that help me choose niches to go
after and good paying keywords:

http://resultsgenerator.com/
http://www.nichebot.com/
http://www.wordtracker.com

The first two are free. Word Tracker is not - BUT there are a
few inexpensive options. It is an INVALUABLE tool (notice I
didn’t even use an affiliate link

So get to researching!

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3. Today’s Feature Article
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Optimzing Google Adsense
By Tom Barr
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Web publishers are discovering that Google Adsense is a great
way to generate revenue from their content rich sites. Google
Adsense provides a simple sign up process and a simple system
that generates cut-and-paste code that will display ads on the
site that are matched to the site’s content. With 15 minutes of
effort and a brief wait for approval, a webmaster will be set to
receive about half of his potential revenue stream from Adsense.
The other half of the revenue takes a little thinking and work.

AD LAYOUT The shape of the ad will have a great affect on
clickthrough rate. If you choose to use a format that is very
familiar and easily ignored, like a traditional banner ad shape
(468 by 60 pixels), your performance will be poor. If you choose
a newer format like a tower (120 wide by 600 tall) you will see
better performance. www.CFNewbie.com utilizes this format. You
will also see higher clickthrough rates as the overall size of
the ad grows. If your site allows it, go with the biggest and
newest shapes that Adsense offers.

COLOR The color of your Adsense ads can affect the way users
respond. You can be subtle and blend into the rest of the page
and may draw people to links as they appear to offer more
information rather than standing out screaming come buy
something. The subtle approach can be accomplished by selecting
the standard Google Adsense color scheme closest to your site’s
scheme or you can match exactly using the custom pallet.

You may want to attract attention to your Adsense ads. You can
do this by selecting or creating color schemes that stand out.
You will also want to use the mulitple color scheme feature by
selecting several color schemes by holding down your control
(Ctrl) key and clicking up to four choices. The varying color
schemes may get more notice than a constant color scheme.

POSITION The position of your Google Adsense ad can have affect
on how well the ad performs. Avoid blindspots and consider how a
visitor exits a page. The most likely blindspot to avoid is the
traditional spot for banner ads. Visitors will likely ignore a
banner shaped ad at the top or bottom of your page. They will
likely ignore a tower placed at the top of the right or left
column if the content extends beyond the length of the ad. In
the case of content rich pages, it would be wise to test placing
non-banner shaped ads at the end of the page where the reader is
done with a page and ready to exit. ChristianMusician.com uses
this technique effectively at the end of articles, offering the
reader more articles and relavent ads. It’s always a good idea
to give your visitors a path through your site that is relavent
and valuable to both you and them.

CHANNELS Google recently added channels to Adsense. A channel is
just an extra bit of code that lets you track revenue from a
channel such as a site, a page, or some other characteristic you
may want to track.

Prior to the introduction of channels, a webmaster would place
Adsense code on various sites and pages and would only see an
aggregate result of clickthrough and revenues. With channels,
you can set a channel for various sites or various pages or
various ad types. By your using your channels you can determine
what ads are working in which location. On FlashCFM.com an
Adsense banner ad performed very well in some pages and a large
Amazon ad performed poorly so a large Adsense replaced the
Amazon ad.

USE THE SCIENTIFIC METHOD The Scientific Method can be
summarized as Plan, Do, Check, Act. By planning out your attack
by designing and implementing your ads, you accomplish the Plan
Do portion of the cycle. By using Adsense Channels, you can
check to see how your plan worked. You will no doubt see ways to
Act or adjust your approach after checking your results. You may
end up modifying your site or modifying your strategies on
attracting traffic. No matter what the case, you will need to do
a little work but the results are worth it.

About the author:
Tom Barr, MBA, is a long time ColdFusion developer and perpetual
student of web advertising. He maintains web community sites
including CFNewbie.com and FlashCFM.com and blogs on web revenue
generation in CPC Blog on his site AspiringGeek.com.
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4. Website In The Spotlight
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—————-
Blogging Site
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{FIRSTNAME Friend}, who else do you know that can benefit
from this?

Now THIS is a very nice site for you to bookmark.

Do you have a blog?

Do you have a blog on Blogger.com?

Do you want another free blog? Well, try this one:
http://www.bloggerstudio.com

Set up your own blog very easily. There are many templates to
choose from and you can change them whenever you wish.
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5. Something for Nothing
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I have just released a new Special Report entitled “Clean Up
Your Inbox: The Ultimate Guide to Getting the Garbage
Out of Your Inbox Forever!”

As the title suggests, it is a guide for getting rid of Spam and
keeping it away.

I wrestled with how much to sell it for when it dawned on me -
Spam is such a big problem that I needed to just give it away.

So that’s what I’m doing. Get yours now:

http://www.cleanupyourinbox.com

Oh - and you can even give it away as an incentive. But be sure
to read the terms . . .

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6. Subscription Management
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