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GPN News
Motivation + Education = Success

Issue Number 31 September, 2005

Michael Ambrosio - Publisher

Subscription Details at the end of this email.
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Hello,

The Phoenix Seminar . . .

Couple of reviews for you . . .

Today’s feature article: Five Things Most Search Engine
Optimization Firms Won’t Tell You

Enjoy!

Michael Ambrosio
845-248-0758

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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article - Five Things Most Search Engine
Optimization Firms Won’t Tell You
4. Web site In the Spotlight
5. Something for Nothing
6. Subscription Management

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1. Welcome From The Publisher
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Hi,

Well, I went to the Internet Marketing Main Event last weekend.
What a fabulous time I had indeed!

It’s hard to believe that at one time I scoffed at these events
as a waste of time and money. Boy was I wrong. What a great
place to network and make new friends! And a great place to
put together a joint venture or two.

The presentations themselves were excellent. But I think the
opportunity to meet other internet marketers face to face is
much more valuable. I can’t wait for the next one.

I put up some pictures (of course :

http://www.mikeambrosio.com/mainevent.html

**************

Can you stand some personal pictures?

The town I live in sponsored this years Firemans parade. We
honor firefighters from all around our area.

And there were TONS of firetrucks on hand.

My wife and I decided that our 2 year old would LOVE this.
We were right!

I put up some pictures here:

http://www.shoporangecountyny.com/pictures/

**************

Product Development and Testing

My Laser Backup upgrades are moving along nicely. I can’t wait
until it’s complete. I am doing some alpha testing and bug
hunting.

When it’s ready for beta testing, I will be looking for a few
volunteers (of course).

I’m thinking of giving it a new name… any thoughts?

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2. A Unique Marketing Tool
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Total Web Audio!
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“Easily Stream Branded Audio Presentations on Your Website…
Even Create Viral Audio e-Books.”

How would you like to stream audio over virtually any internet
connection with the option to display web content simultaneously
even on the same page the exact moment you want?

It’s no secret that streaming audio can really enhance your site
and increase sales. It’s here to stay.

The problem is that until now, you needed to have some good
skills to add it to your site.

Not anymore! Josh Anderson’s Total Web Audio makes it a snap.
The tools that are included are incredible. In my opinion, it’s
the best package on the web right now. Go check it out:

http://mikeambrosio.com/Recommends/TotalWebAudio

You Will Receive More Value for Less Money in Total Web Audio
Than Any Other Multimedia Package On the Planet!

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3. Today’s Feature Article
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Five Things Most Search Engine Optimization Firms Won’t Tell
You — But That You Need To Know Before You Spend A Dime
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So, you want your Web site to rank high on Google and other
search engines.

To do that, you’re planning on hiring a search engine
optimization (SEO) firm. Good move — maybe. A good SEO firm
can help make your rankings and sales skyrocket. That’s the
good news. The bad news is there are a lot of SEO firms out
there that will charge you big bucks without delivering results.
As someone in the SEO business myself, I’ve heard countless
horror stories about people who have gotten ripped off by paying
for services they didn’t need, or simply not understanding what
their SEO firm is supposed to be doing on their behalf.

Below are some of the things most SEO firms will never tell you.
Knowing these insider secrets can save you thousands of dollars
and many hours of frustration.

1. Most SEO work follows the 80/20 rule. In other words, 20% of
the work will account for 80% of the results. If that’s true
(and believe me, from personal experience I know that it is),
you should make sure that the fee structure reflects this. Ask
for an itemized quote, so you can make sure that you aren’t
paying too much for the other 80%. For example, a lot of SEO
experts will tell you they’re going to spend X number of hours
tweaking your site’s keywords and meta tags, but there’s really
no hard evidence that those techniques have a significant impact
on your rankings. Doing simple things like making sure your page
structure is “search engine friendly” (ensuring all your pages
can be indexed by search engines) is infinitely more important.
As part of a comprehensive SEO strategy, you still want to do
the other 80%, but you want to make sure that the bulk of the
priority (and cost) is focused the effort that will produce the
most results.

2. You can receive a guarantee. Most big SEO firms say to watch
out for anyone who guarantees results. They’ll tell you most
places that do so are nothing but scam artists. Here’s the
truth: I can absolutely guarantee any business I can get you
ranked in the top 10 on Google for any keyword you choose. It
all depends on how much money you’re willing to spend and how
long you’re willing to wait for the results. If an SEO firm is
confident in their ability to improve your rankings, why
wouldn’t they offer you a guarantee?

click here => http://mikeambrosio.com/Recommends/StompingTheSE

3. You can see immediate results. Most SEO firms will try to
tell you it takes months to see tangible results. Wrong. In
fact, it’s often possible to see results within a week,
depending on the keywords you’re targeting. I know because
I’ve accomplished this for my clients time and time again.
Unless you’re going after extremely competitive keywords, if
the SEO firm bidding for your business says it will take three
months to accomplish anything, they’re probably just looking
to sign you up for a lucrative long-term retainer.

4. SEO work is not too complicated to explain in detail. Too
many SEO experts will balk if you ask them to explain in detail
the work they’re going to do for you. But don’t let them off
the hook. While some strategies may indeed be technical, most
of the techniques are easily explained — especially some of
the most important ones (see point #1 above about the 80/20
rule). If you’re going to pay someone a lot of money to work
for you, you deserve and explanation of exactly what they’re
going to do.

5. The greatest factor in SEO has nothing to do with your web
site. In my research, I’ve found that around 80% of the Google
ranking factors have nothing to do with the web site itself.
The real determining factors are links to your site from other
web sites. As long as your site is easily crawled by Google,
most of the energy should be focused on getting these outside
links. If an SEO firm tries to sell you an expensive package
to simply “optimize” your site for Google, it’s probably going
to cost you a lot of money for very little result.

For more information about achieving Top Search Engine Rankings
- visit…

* Stomping the Search Engines *

Professional Search Engine ConsultantReveals his Blue Print for
Search Engine Domination.

click here => http://mikeambrosio.com/Recommends/StompingTheSE

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4. Website In The Spotlight
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This one is so not Internet Marketing related.

As you may know, I am a member of the Warrior Forum. Have been
for about 5 years now.

They have an “Off Topic” forum that lately has had a few threads
having to do with such topics as Kevin Trudeau’s Natural Cures
book, or how our government leaders are part of a New World Order
or some such.

The threads were, in my opinion, a little out of whack, but it
gave me an idea: http://www.hottopicforum.com

I put up this forum to encourage these types of conversations. In
researching some of these issues, I have found that there is a
RABID following on both sides of them.

So, knowing this, I put AdSense with Revenue Sharing on this forum.
What that means is when you sign up, there’s a place in your
profile to put your AdSense pub #. When you START new threads,
you get 50% of the AdSense revenue from that thread.

Shouls be interesting though to see what kind of threads are
started. And if you have any Topic requests, let me know.

Drop by today! http://www.hottopicforum.com

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5. Something for Nothing
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Well . . . it’s ALMOST for nothing.

A Survey for a Gift?

I have a project I am working on that I could use your help on.
I need to know what your questions are.

On what? Well, it’s easier to show you:

http://www.mikeambrosio.com/survey.html

These questions are not simply “choose one” - but looking for
specific information, so if you decide to take part, please
bear that in mind.

In return, I will give you a full 90 minute audio interview
that I did with Willie Crawford for the Mega Fire Sale (so if
you bought or own that package, you already have it). It comes
with a PDF transcript as well.
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