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GPN News
Motivation + Education = Success

Issue Number 30 September, 2005

Michael Ambrosio - Publisher

Subscription Details at the end of this email.
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Hello.

Another Seminar . . .

Couple of Sites for you . . .

Today’s feature article: Create A Realistic Plan For Success
By Michael Ambrosio

Enjoy!

Michael Ambrosio
845-248-0758

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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article - Using Press Releases
By Michael Ambrosio
4. Web site In the Spotlight
5. Something for Nothing
6. Subscription Management

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1. Welcome From The Publisher
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Hi {FIRSTNAME Friend},

Looks like it’s going to be a busy month . . .

But that’s ok. That’s what it’s all about, right? Staying
busy, perpetual motion, increasing business.

So, what’s going on? Well, for starters, I am off to attend
my second Marketing Seminar. This one is next week and is in
Phoenix, Arizona. Check it below:

http://mikeambrosio.com/Recommends/IMMainEvent

There will be more heavy hitters there, so I am looking
forward to networking with them. Who knows what will come
out of this one, but I can assure you - SOMEthing will.

Let’s see, what else. I am having my Laser Backup program
“beefed up”. I am having features added to it to not only
make it a more powerful tool, but to also make it simpler
to use and more effective at not only backing up your data,
but in getting you to actually save it.

When the time comes for testing, I will be putting out a
call for a few volunteers . . . so keep a look out! If you
already own version 1, then version 2 will MOST LIKELY be
a free upgrade. Still deciding that.

Almost ready to launch my local business directory:

http://www.shoporangecountyny.com

This one has been interestng because it is not like a marketing
site I am used to building. This one requires off line
marketing. Should be interesting. I will be making an attempt
to get myself on a few radio programs to try to generate some
free publicity. (Anyone have any tips on this - I am open!)

And on the lighter side - last Sunday I went on a motorcycle ride
with a couple of friends around New York State. It was a nice
relaxing ride through the countryside. If you don’t currently
ride I highly recommend it!

I posted some pictures in case you’re interested in seeing the
scenery where I ride…

http://www.mikeambrosio.com/motorcycleride.html

Everyone needs a day off from time-to-time

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2. A Unique Marketing Tool
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What A Jerk!
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Yeah, I know . . . we’ve been seeing alot of this guy’s ebook
lately.

Funny thing - I bought it before all of the “big guys” started
marketing it. I read it in one sitting, too.

By and large, there’s really not a whole lot new here (big
surprize . . .). BUT - there are a few things he discusses
that I have never heard og as well as some very good ideas.

Some of it is of the “Black Hat Marketing” style, but if it’s
used effectively, it can really boost your sales, etc.

http://mikeambrosio.com/Recommends/TheRichJerk

I actually DO recommend it. Worth the read. Even if he is a
Jerk!

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3. Today’s Feature Article
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Using Press Releases
By Michael Ambrosio
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Are you in the process of promoting your online business? This
can be an overwhelming process with so many possibilities.

Are you unsure what route to take? Is the idea of marketing
your business one that baffles you?

Press releases are one of the best ways to get promotion for
your business. They are cost-effective, and often overlooked as
a means of marketing.

A lot of business owners overlook this type of marketing and
promotion strategy. Often it is because they don’t know how to
write a press release. Don’t make that mistake.

It’s important to use press releases to market a business,
especially an online business. This is because of the media
that surrounds the entire Internet.

If you think you might want to use press releases as a tool for
expanding your business, but you are not sure how to write one,
don’t be alarmed. Here are some simple tips.

• Your press release should not sound like an advertisement
for your company.
• Word it so that it sounds like a news brief.
• Keep your press release limited to one page.
• Only send your press release to the media related to the
topic.
• Your header needs to capture the reader’s attention.
• At the top of your press release, you put your header, contact
information, and release date.
• Use short sentences.
• Double space between sentences for easy viewing of your press
release.
• Check, double check, and triple check your press release.
Catch any grammar or spelling mistakes.

If you are not sure what to put in your press release, the
possibilities are endless.

You may want to talk about upcoming events such as the opening
of your new website or a seminar you are hosting. You can plug
your website by talking about an award you have won. You can
use a press release to talk about newsletters you are publishing
or products and services you are giving away. If you’ve written
a new e-book, this is the chance to mention it.

If you are still not sure of the best way to incorporate press
releases into your marketing strategy, you may benefit from
reading the press releases of other businesses. See what styles
other people are using. What information are they putting in
the releases?

Although writing press releases can seem at first glance to be
an intimidating task, it is really a fairly simple one. This
cost-effective element of marketing can be a fairly simple one
to incorporate into your plan. Pretty soon you can be generating
increased traffic to your website. This can lead to increased
sales, which of course means increased profit for you.

What do you really have to lose?

<><><><><><><><><><><><><><><><><><><><><><><><>
Michael Ambrosio - Developer and Internet Entreprenuer
If you would like to reprint this article, please feel fr*e
to do so, just as long as this resource box remains with it.
Copyright 2005 Michael Ambrosio http://www.mikeambrosio.com
Subscribe - mailto:gpn@inmarkon.com
GPNNews. Newsletter and tools for your web success.
<><><><><><><><><><><><><><><><><><><><><><><><>

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4. Website In The Spotlight
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{FIRSTNAME Friend}, who else do you know that can benefit
from this?

Now THIS is a very nice site for you to bookmark.

My Mentor, Richard Driver, has started a forum recently
(as in last month) where I am a moderator. You should drop
by, say hello and participate!

There are already some very good people there who are just
looking for people to help, teach, etc.

http://mikeambrosio.com/Recommends/SafeToLearn

It costs nothing and will only grow. You notice the name of
the forum? That is in response to many of the “main stream”
marketing forums that have recently become very “newbie
un-friendly”. You will have no fear of that at this forum!

Drop by today!

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5. Something for Nothing
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Keith Wellman is a super guy that I met at the Mega Seminar.
No he wasn’t a speaker. He was an attendee like me. In fact,
he sat next to me.

And like me, he found himself spinning his wheels, trying to get
something going with his on line business.

As a result, he has launched ViralXF:

http://mikeambrosio.com/Recommends/ViralFX

There’s tons of great stuff in here. There’s a free membership
and a paid one. There’s great interviews with some very well
known marketers.

Once again - the power of going to a seminar and networking . . .
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6. Subscription Management
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{FIRSTNAME Friend}, do you know someone who you want to
share this newsletter with? Feel free to pass it along to
anyone you want.

We never send this newsletter without a specific request.

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