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GPN News
Motivation + Education = Success

Issue Number 25 January, 2005

Michael Ambrosio - Publisher
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Hello {FIRSTNAME Friend},

Had a very interesting Sunday. A “Power Breakfast” with a
few like-minded individuals.

Today’s feature article: Double Opt Out? Why Not?
by Michael Murphy

I found a site for you that is a deifinite keeper.
Bookmark it!

What the HECK is a Taguchi??? No, it’s NOT a designer
purse. Make sure to read until the end. There’s a very
powerful fr.ee gift for you.

Enjoy!

Michael Ambrosio
845-248-0758

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In This Issue
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1. Welcome from the Publisher
2. A Unique Marketing Tool
3. Feature Article -Double Opt Out? Why Not?
by Michael Murphy
4. Web site In the Spotlight
5. Something for Nothing
6. Subscription Management

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1. Welcome From The Publisher
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Hi {FIRSTNAME Friend},

Had an interesting weekend this past weekend. Sunday
specifically.

Remember in a few of my last issues I told you about
MarketingBreakfast.com? Well, we held our first New York
breakfast Sunday.

Let me tell you it was nothing short of spectacular.

We met up at about 9 AM. A total of 11 of us. Scrambled
eggs and bacon, cereal, bagels, french toast - and more. We
all at first just chatted - spoke about ourselves and our
lives. What we do on and off the net. That sort of thing.

Then after a hearty breakfast, Mike Filsaime had a full
presentation ready for us. Very nicely done, I must say. A
few of the things he went through has already made me
change a few things that I currently do on line. (You’ll
notice over the next few weeks).

He went over his humble beginnings - he was a car salesman.
He managed a dealership on Long Island. He discussed his
projects he already launched as well as a few that he will
be launching (brace yourself for one of them . . .).

He also discussed what he calls Butterfly Marketing
Concepts with us. Interesting to be sure. And that’s all I
can say about that at the moment. You’ll understand some
time around March I’ll keep you posted.

Also in attendence was Cody Moya - The developer and
marketer of Instant Software Builder

(http://www.mikeambrosio.com/go/go.php/ISB) Very interesting and intelligent guy.

By the way - that link above is a special discount link for
Cody’s Instant Software Builder. He gets as much as
$247.00 for it, but for you guys . . . a special price of
only $97.00! You need to hurry though - it ends in 7 days:

http://www.mikeambrosio.com/go/go.php/ISB

I am already looking forward to our next marketing
breakfast! You never know who’s in your area. It’s a GREAT
way to network with people who actually understand what you
do on line. My wife STILL goes “Huh?!?!” whenever I talk
about my on line business.

Once again - go to http://www.marketingbreakfast.com

Happy eating!

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2. A Unique Marketing Tool
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Actually - a couple of invites.

I have 2 more Gmail invites to give away. As usual - first
come first served.

Have you ever heard of Instant Buzz? It’s a very unique
free traffic exchange - but not what you may think.
Instead of making you change your start page to some site
rotator, you instead install a toolbar on your browser.

There’s just way too much to describe, but it’s very
effective - and very free!

The catch - you need to be invited! So if you are
interested, reply to this email and let me know. I will
send you an invite.

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3. Today’s Feature Article
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Double Opt-Out? Why Not?
By Michael Murphy
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CAN-SPAM requires giving the customer an easy way to
opt-out. Fear of screwing this up seems to have caused
marketers to ignore opt-out as an OPPORTUNITY to save a
customer. It’s hard to get a double opt-in…so why not
work to keep them at the time they are most ready to leave?
It’s cheaper to keep a customer than generate a new one.

I recently unsubscribed from several lists that I got on
through the 12 days or 117 presents campaigns. My
conclusions:

1. The opt-out page is the last unused real estate on the
web.

2. Very few opt-out pages were written by a marketer. Most
of them look like they were coded by a nineteen year old
from rentacoder.

3. The few that tried to do anything other than drop me
like a hot potato broke the most basic principle of
marketing. They were about the site owner, not me.

Why is double opt-in important? So no one can be signed up
for a site by someone else. Therefore, isn’t double opt-out
equally important? What if someone starts opting-out other
people just for the hell of it?

So here’s my plan - and please add to it!

1. Customer clicks to opt out.

2. Page comes up -

Please pick one:

Opt me out for a month until I catch up on my email

Opt me out for six months, then check back with me

Opt me out for a year

Opt me out forever

[Note that 3 of the 4 choices give you permission to
contact them in the future.]

3. Next page comes up -

We will opt you out as requested. May I offer you one last
FREE ebook covering how to make $1 million in 24 hours
without even putting on your underwear? It’s yours FREE if
you’ll just tell me below why you’re opting out.

[OK, now I’m giving them a bonus to opt-out, right? But
guess what’s in the ebook, besides useful information -
many clickable links and reasons to opt back in.]

4. Next page comes up -

Your opt-out is in the queue. We’ve sent an email to the
address you subscribed from. Please open it and confirm
your opt-out by clicking on the link. (This is necessary to
be sure someone else can’t mess with your account.)

[Double opt-out. Maybe they’ll change their minds, or
forget it, or delete it without confirming.]

We will miss you, and you will miss this:

- 19 new free ebooks coming in the next six months

- A free teleseminar with God

- Our new affiliate program that pays out 99% of the
initial sale of a product 50 million people need.

If you want to change your mind, click here and we’ll
cancel your opt-out.

Either way, have a happy, healthy and wealth-filled life!

[OK, gurus - what’s wrong with this and/or how can I do it
better?]

* * * * * * * * * * * * *
This article was written by Michael Murphy on the How To
forum. It is Copyright 2005 All Rights Reserved.
* * * * * * * * * * * * *

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4. Website In The Spotlight
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—————-
96 Free SEO Tools
—————-
{FIRSTNAME Friend}, who else do you know that can benefit
from this?

Now THIS is a very nice site for you to bookmark.

We’re always talking about optimizing our pages for the
search engines. But it can be confusing (at least it is for
ME at times).

Well, go check out THIS site:

http://www.seocompany.ca/tool/seo-tools.html

This Free SEO Tools page has links to the best SEO Tools on
the internet and these tools will help you to optimize your
website and move your search engine position higher.

And did I mention it’s free?
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5. Something for Nothing
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What’s a Taguchi??? Sounds like some designer purse or
some such, right?

Well, if you have been around a while, you have heard of
this I am pretty sure. I won’t go into detail here, as
this is not an article about Taguchi.

However, what you will find here is purely incredible. It
is the Taguchi Spreadsheets.

Dr. Jim Kowalick decided to give away his powerful Taguchi
spreadsheet that took more than 20 years and 351 Taguchi
experiments to be developed. He currently uses this
spreadsheet with his corporate clients on advertising
optimization projects at the rate of $15,000 per day. It is
his baby. But it’s time to give it to the world.

The Kowalick-Taguchi Spreadsheet you are receiving is
finely tuned. Tuned to meet the requirements of all ad
media. Tuned to be flexible enough to examine many ad
components at once. Tuned to multiply your sales by
hundreds of even thousands of percent in days and weeks.
Tuned to work! And work well!

So where do you get this “magical spreadsheet”? Here:

http://www.mikeambrosio.com/go/go.php/Taguchi

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6. Subscription Management
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